Attention coaches, consultants, and other business owners

who sell ‘you’ as a service based business–

 

Are you sick of spending tons of money trying marketing strategies that just haven’t worked?

(And they will never work if you are missing one critical ingredient!)

Why? Because a better marketing plan is not what you need……

It’s your mental blocks you must master if you want to attract great clients, be known as the ‘go-to’ expert, and have a profitable business you will love.

Do you find:

•  when people ask what you do, you stammer, look at the floor, or just blurt something out hoping to end  the conversation
•  you can’t decide how you want to present yourself in your marketing so you go with something that feels safe, even  though it’s ineffective
•  you’re addicted to rebranding… you can never quite nail who you want to be in your business
•  you have hit a plateau at the level of income you are at and you know you are capable of earning way more (and that’s so  frustrating)
•  sales conversations are painful and you secretly wish you didn’t have to have them because you hate the way they make you feel.

Here’s what I know…BEFORE you try on any new marketing, social medial plan or new business building strategy you must do the work of discovering what your brilliance is, what you have that no one else offers, and how your past has nuggets of ‘gold’ in it that would allow your perfect market to come running to you because they relate so much. I call this the Inner Marketing Process.

You need to find the thing that is unique only to you, so when you land on it, you feel alive, clients resonate with your message, and growing your business becomes easy. Here’s what you have to do to find the Brilliance that is living in your blind-spot:

Find it, Own it, Package it, Market it, and then Sell it.

But most people skip the first two steps. Sure…we all know we need to have a target market and try to highlight our unique offerings, but for too many business owners, this often ‘hidden’ aspect of the brilliance in our blind spot (and the thing that is THE THING we should be doing in the world) is the hardest to find. Or we find it, as in know where our strengths lie, or whatever our latest business coach told us we should be selling…but that may not be the best use of our gifts. That’s the “Find it” part. If we can’t find it, we certainly can’t “Own it” and build a business around that uniqueness. So we settle for generic. Or we just talk about ourselves in terms of our title…or even sometimes our results.

And by skipping the “Find it, Own it” part, your business looks just a bit bland. People can’t really know what you do or why YOU are different. And you may not feel like who you are is really fitting into the current business you have. Or if you have found it and are working from your strengths, there is often a tendency to devalue and undercharge because it comes too easy!

A “regular” business coach or marketing expert would tell you to change things on the OUTSIDE: the words you use, the color of your logo, your sales script, more social media…

But NONE of these problems will be solved with an outside solution.

 

Do any of these sound familiar? If you are like most business owners who have been at this awhile, your mindset and the way you need to speak about your business will go though many different revisions because YOU AND YOUR BUSINESS ARE GROWING!

And as you do, your clients change, the work you do evolves, and truth be told…sometimes it’s hard to nail down how to talk about the magic you bring, and have the mindset to own it big and boldly.

So what do most business owners do? Either nothing, or they model what the latest guru tells ‘em to do, but without doing the Deep PERSONAL WORK needed or they are at risk of ending up sounding like everyone else.

(And that personal work can look like asking the right questions of yourself, studying aspects of your life and how they relate to your current business ‘identity’ and being bold enough to be fully who you are in your marketing message.)

But not doing this could lead to starting to alienate or confuse your clients because you can’t confidently and fearlessly shout from the rooftops the great results you are capable of getting for the people who hire you.

But even if you are willing and committed to diving in, there’s one thing that will very likely stump you:

“Your brilliance lives in your blind spot”

Which means that you may not have access to THE VERY THING that would make your audience come running. Our blind spots are the places we just can’t access. It’s the thing that others see in us, but for some reason, to get there is like diving deep in the ocean to find the buried treasure. It takes work, a supportive partner, and enough time/space to do it the right way. We have blind spots in our mindset, and blind spots about what makes us unique.

Here’s a little test… Can you answer the #1 question that needs to be crystal clear for a client to say “yes” to working with you?

“If there were 100 of you and your competition in a room, and they all had equal credentials, education, results, and cost, why should someone hire YOU?”

Try to answer it but take out any statements about how long you have been in business, how great you are, etc.

Kinda weird, I know…but the REAL reason folks are hiring you of course is for the results they’ll get but in order to attract your best clients, you have to CONNECT to them. That’s the tricky part. You need to Find it. The ‘thing’ in you that is so special, so unique, and so darn cool that someone will say yes to being with you on their journey.

Here’s an example of what was a challenge for one of my clients–

Monique had a money leak in that she couldn’t talk about what she does in a way that would land for her idea market. When we worked on her messaging she immediately had a huge breakthrough in her ability to market and sell her services.

Let’s face it… running a business has so many moving parts that at times it can be really challenging to believe in yourself fully, sell boldly, and have a crystal clear marketing message. And many of us just don’t have the skills to do it ourselves because of that brilliance in the blind spot problem. It takes another set of eyes and someone with the ability to take what you are saying, zoom in on the magic of it, and turn it into something that you can really wrap your head around, own in a big way, charge for it, and step into being the rock star that you are. That’s the “Own it” part.

Here is another example of a brilliant business owner who was missing out because he had some ‘inner marketing’ challenges.

Steven was barking up the wrong tree with trying to reach clients he didn’t resonate with.

Having worked with hundreds of business owners over the last few years, I see that this issue is one of the least discussed, hardest to do yourself, and the most critical if you want to have a business that if fun for you, uses all your gifts, helps the most amount of people….and brings in good money.

That’s why I have developed a new 30 day program:

Let me tell you what you will be getting in this 30 day accelerator program –

You and I will partner to do the deep dive and find that brilliance that resides inside of you. What you’ll get? Clarity, confidence, and the ability to boldly communicate your message. All this is the thing that leads to more visibility, more credibility, and more clients….which turns into more profit. (And that is a very cool thing!)

After we find it, we’ll crack the code of your mindset so you can move past those naggy little voices that get in your way, own your value, and charge the money you should be charging.

Then we’ll make sure you take your newly found “uniqueness” and message and we’ll create a business model that is the most leveraged, more aligned with your value, and has the most potential to earn you more money.

So, you’ll Find it, Own it, and Package it all in one program!

This program consists of four group calls (November 1, 9, 15 and 29) and one “Power Hour” individual coaching session

You’ll be able to access the online learning center where you’ll find worksheets and other supportive material to help you do the dive on this journey.

And so you can really nail this… you and I will be having a one on one private power-hour session where I’ll help you really refine exactly what the Brilliance In Your Blind spot is and how you can best language that for the best results.

You’ll also be connecting with the other participants in a private Facebook group, so you’ll be able to ask for feedback and do research about what your market resonates with. (The power of community is really helpful in ‘birthing’ this new way of doing business.)

And we’ll have an online learning center so you can access all the training materials 24/7.  (Because I know some of you are night owls and how nice to have something to work on at midnight after the kiddo’s are asleep.)

Here are the calls and what you’ll be getting

Now, what happens if you don’t do this…

You lose! Because if you are not attracting the clients, not speaking your business in the way that conveys your ‘magic’ or leverage your time and talent, it’s really problematic. In fact the cost of NOT doing this is a big one.

Recently someone told me that they had spent $30,000 on coaching, web design, copywriting, mentoring, and all things business related, but she never addressed the mindset piece so no matter what she did, she was not able to break out of her glass ceiling and finally reach her full potential. She had done all the outside pieces, but never was able to really find her brilliance, so when she was all ‘branded’ and out in the world, it never felt authentic. She could not fully own or sell it. And the financial and emotional cost to running a business is huge.

This is an example of how one entrepreneur spent $30k and didn’t get to utilize what she learned, and that’s just one of the stories I have heard over the years. Almost everyone who comes in to coach with me has spent thousands and thousands and still aren’t happy with where they are. So let’s change that.

For this 30 Day program, you’ll pay a one-time payment of $699 or we can spread it out over three or five months if you like.  You could pay as little as 5 payments of $149 every 30 days.

 

1 Payment – $699

3 Payments – $249

5 Payments – $149

And just so you can confidently make the decision to join this program and finally be on the road to a much more peaceful and profitable business, here’s the guarantee:

Let’s talk about what this course is NOT, okay?

I want to be in integrity and won’t sell a bunch of hype, so let me be real with what you are going to get.

This program will start you on the right path to move you forward on owning your brilliance in your blind spot. (In fact, in our one-on-one session, I’ll help you nail your uniqueness and blast away anything that is in the way of that.)

I’m not promising to grow your list by thousands in 30 days, add an additional six figures to your bottom line by Thursday, solve world hunger, or even help the Republicans and Democrats to finally get along.

No, this is not one of those “whole enchilada, kit-and-kaboodle” type programs. (If you are looking for that, you’ll want to check out a VIP day.)

When you sign up for this, you will experience the power of the group/mastermind. You’ll work on discovering, clarifying, and powerfully owning your brand. You’ll get language, and strategies to weave it through your marketing materials. And you’ll be delighted that we can probably find more money in your business by working on the packaging or business model. That’s what’s real and that’s what’s possible. Oh, and you’ll get me… taking a stand for you! And there’s lots of magic in that.

 

1 Payment – $699

3 Payments – $249

5 Payments – $149

 

 

 

Lou’s mindset blocks were in the way of him reaching his full potential!

Lynn had a mindset block that held her back from fully owning her brilliance

Ready to get results that will knock your socks off?  Do you want 2012 to be THE YEAR that you break free of the self imposed limits and income you have placed on your business?

Yes? Then you’ll want to sign up for this 30 day program and be on your way. When you do, you’ll be sent a questionnaire/assessment so we can know where you are in your business and what needs to be worked on. You’ll then be given access to the Online Learning Center to get started doing the deep dive of Inner Marketing Discovery.

Make sure you mark your calendar for 11/1, 11/8, 11/15 and 11/29. All calls will be at 10:30am PT/1:30pm ET. (And of course these calls will be recorded so you can listen to them again and again.)

You’ll also be given a link to my calendar so you and I can nail down that magic in your business that you may not be seeing yourself. (This is where the art/science of the branding work I do comes in. It’s a very intuitive process…and we’ll be co-create something very cool for you.) Ready?

 

 

1 Payment – $699

3 Payments – $249

5 Payments – $149

 

 

A little about me and why I’m the best person for you to work with on this part of your business.

Unlike many coaches and consultants who say they work on the mindset or inner game, I have a Master’s degree in counseling and was a practicing psychotherapist for 25 years. (This is all in addition to all the business building/strategy/marketing/sales/copy/social media skills I have also learned along the way.) More than most coaches and business consultants, I REALLY know both the inner game and the outer game of how to grow a business and business owner.

Those thousands of hours spent working with people who wanted breakthroughs has given me a tool box that is pretty powerful! In fact, I’ve had two clients recently say, “I’ve been with other coaches before you, but NO ONE has ever gone this deep with me.”

I’m super intuitive, listen for the energy around things and can come up with your very cool offering, and make sure you have the mindset and confidence to pull it off.

Oh, and just so you know…I’m really ‘relational’ which means that you will feel cared for in the process. And that means that I’m going to take a stand for you and tell you the truth. So if you are a ‘let’s just get to business’ kinda person, I may not be the best choice.

But if you want someone who totally can connect with you, hold no judgment of what you perceive are your mistakes in business, lovingly kick your butt into action, and have some fun in the process…I’m your gal. Sorta like a “Pit bull for your potential!”

And after working with thousands of people and getting breakthroughs and results for my clients that many others can’t get…I’m pretty darn confident in this program.

So you have nothing to lose and tons to gain. And for $699 or 3 pay of $249, it’s a relatively low cost investment for a high value return.

Bonus – Mindset Toolkit ($47 Value)

 

Just so you can do the deeper work on your mindset, I’ll be giving you the gift of the Business Mindset Toolkit.

That is a webinar that shows my top 10 mindset shifting tools, plus audios where you’ll hear me work with clients so you can hear how the tools work in ‘real time.’

If you bought this on the site, it would be $47, but the value of it is priceless when you have some new ways you can work with your limiting beliefs or things that hold you back.

So what are you waiting for?

Imagine going into 2012 more clear, more positive, and more able to attract the clients you love because you have solved the challenge of being invisible.

People need what you have, so sign up now and let’s get your great work in the world.

 

 

1 Payment – $699

3 Payments – $249

5 Payments – $149

 

 

Let me answer some questions you may have…

1. Is this program for the start-up business owner?

No but that’s a good question.  Here’s what I know….the process of finding your unique message and getting your voice out in the world in a powerful way is an ever changing one.  The website you wrote 3 year ago, the tagline that got developed in 2005, and the message you started with have very likely changed.  (And if they haven’t you are not growing and that’s a whole other conversation!)  So you may be a start-up business desiring to clarify your message, OR you may have been in business awhile but know that you aren’t being effective in your marketing because you have changed a bit or realize you are sounding like everyone else.  The ideal person for this program knows what they are selling and desires to get more powerful ways to get that out in the world.

 

2. You say that the process is to “Find it, Own it, Package it, Market it, and Sell it.”  Are you going to talk to us about marketing and selling in this program?

Of course we’ll cover some marketing ideas, but this program is mainly to work on the Inner Marketing pieces.  After this program I will be creating a mastermind group where we can get into more of the nuts and bolts of marketing strategies, or you could do a VIP day or private coaching with me. As far as the Selling piece of it, very soon I’ll be rolling out my “Conscious Business Owners Guide to Sell Your Services Without Selling Your Soul” ebook/audio.  And next year I’ll be hosting a program on the Inner Game of Selling again.

 

3. How many people are going to be in this program?

I’m limiting this to just 10 participants.  Why?  Because with a smaller group everyone can get their questions answered and there is much more of a community feeling.  There is huge power in the small group experience, versus having so many people on the call it gets distracting and impersonal.

 

4. What if I need more support than just the one hour of private coaching you offer?

I gotcha covered!  There will be an upgrade offer for more individual coaching that we can discuss when you are in the program.  That would be the VERY BEST thing to do if you really want to nail this down and fast!  Because every day you are out there marketing yourself without these key pieces being handled, you are losing money.  And I’d like to change that for you asap!

 

Got questions? Wonder if this is right for you?

Email me with your questions and we’ll have a conversation.