Let’s start with one of those sometimes not so pretty entrepreneurial truths -

Your visibility can be more important than your ability

What that means is that your ability is second to your visibility.  In the marketplace you could be the most talented, the most dedicated, and the most likely to do a good job for a prospect.

But if you are a little invisible, your competitor who is less skilled than you are can be scooping up your possible clients.   Isn’t that frustrating?

Does this seem fair?  Does it bug you?  But it’s the real world of business.  And in this ‘new economy’ where folks are much more discriminating buyers, it’s critical that you stand out from the crowd.

That’s why I’m now talking about ‘beyond being visible.’  Because we all know we need visibility.  It’s just not enough to roll out a few emails or pass out business cards and hoping someone calls you.

The real trick is to know what makes you different.  What would make you the very best person to work with?  And how can you find that, own it, and weave it into your business in a really powerfully authentic and attractive way.

My passion these days is to speak about INNER MARKETING.  That’s the work you have to do as you grow and evolve and before you roll out your newsletters or programs.

These are the signs you may need some more fine tuning in your ‘inner marketing’ process:

> You notice that what used to work to get clients in the door no longer is effective

> You have so many ideas, you don’t know where to start, so don’t move much forward

> You have lots of pieces in place, but can’t see how they fit together in a profitable or more leveraged way

> You’re not getting the right clients and so you are drained

> You have hit a plateau at the level of income you are at and you know you are capable of earning way more (and that’s so frustrating)

Help is on its way in the form of a new and free call I’ll be doing 10/18 at 10am PT/1pm ET

You can sign up here and be on your way to figuring out how to solve this problem.

I’ll be showing you what’s in the way of getting that “Brilliance out of your blind spot” and out in the world in a really cool way.  And you’ll also hear the cost of hiding that brilliance, or worse yet…settling for sounding like everyone else.

Here’s what I know to be true….

The world needs what you have.  There are clients not being served because they can’t find you!  Let’s change that okay.

And I’d love to hear your feedback.  Think visibility is more important than ability?  (Please don’t hear me saying that it’s not important to have ability, but the problem comes when you have crazy-ability and crappy visibility.  That’s what we are solving here.)

Here’s the way to sign up.  

She’s normally really strong.  Solid.  Steady.  And way into being positive.

So when I got the “SOS” call and follow up emails from her telling me she needed my support….I jumped at the chance.

This isn’t a client.  This is a colleague known for her strength and ability to lead and inspire others.  And she was beating herself up because she felt like she was a fraud.

We’ve all had those creepy thoughts where we look around and notice that things in our lives or business aren’t working perfectly.  Most people would let it go, but for those who’s mission is to teach and be an example….sometimes having a ‘mess’ in some areas takes a bite out the integrity of walking our talk.

These were the two mistakes my friend was making:

1.  Using the Law of Attraction to beat herself up.

2. Looking at one slice in time and thinking that it represented the whole picture.

Let’s have a chat about these two because they can be painful if you get in the mindset loop of self doubt.

My friend had something go wrong with a vendor.  There was a mistake, but the vendor cleaned it up.  A few other things happened, so she looked at these probably unrelated incidents and made the decision that surely she must be repelling success and money.

So by the time we chatted, she was convinced that she had no right to teach, was a major fraud, and couldn’t do anything right.  Yup…she was right in the middle of one of those big, fat, shame spirals. You know the ones that make you look around and ONLY see evidence of what’s wrong.

And the more she tried to convince me that she had no right to teach because some ‘stuff’ wasn’t working perfectly well, the more I saw the beauty and could reframe that her message for people had to be how to rise above the muck.  Instead of saying, “I can be a leader WHEN all is handled and in perfect order,”  I encouraged her to talk about how to lead in the middle of pain and confusion.  That’s the maturity, the spiritual growth, and the authenticity that throws that fraud-feeling on it’s head.

I also showed her it was a temporary situation, because really….she’s very successful financially, and so one deal lost is not the totality of her business life.

She flipped instantly and embraced her ‘not so shiny’ self being put out in the world.  In fact she wrote a blog about it.  And I know she’ll take this lesson into the powerful work she does with people.  Truthfully, I think she needed this lesson, because aren’t their times in all of our lives where we look around and say, “Yikes…this is NOT what I want to be happening.”  There’s no stopping Life at times, but there is the ability to stop the negative voice in our heads.  And that is the #1 job of the successful business owner.

Now it’s your turn….

What stories are you telling yourself that are hurting you?
Where do you only see one part of the picture that is harming your ability to be big and bold in the world?
What’s the long view you can take to see things in better perspective?

And the last question – how can you see the perfection in the situation if things do fall apart from time to time?

When you can answer and move through those four questions…you will no longer fall into the “Oh no, what if I’m a fraud” syndrome.

Feel free to share your ideas about why we often feel fraudulent and what you do to get out or that space.