The Heart of Marketing
with Judith Sherven & Jim Sniechowski
The Heart of Marketing is about soft sell marketing and loving your customers—about the sincere and very real emotional connection that draws customers to you and assures them that they can trust you – and your offer and all that it promises.
It’s about your authenticity, transparency, respect, and partnership—so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you.
Traditionally, business has been strictly a numbers game—founded on calculation instead of connection—and the world at large has suffered from commerce that lacks consciousness and emotional connection.
At the center of soft sell marketing is the undeniable fact that we all co-create this life together. We are interconnected and interdependent so that every successful business transaction between you and your customers can only be the result of your mutual collaboration.
Rather then a game of winner take all, your true success occurs when your customer succeeds. And your customer’s success can only be a success when your product or service succeeds.
Soft sell marketing goes beyond merely win-win into genuine, mutual fulfillment that enhances the humanity and well-being of both you and your customers.
As you move deeply into The Heart of Marketing and our soft sell approach you will discover how to practice selling in a new light:
*** Selling with consciousness and conscience;
*** Selling with caring and connection;
*** Selling that makes what goes on in the marketplace an exchange of value, to be sure, but also an exchange of mutual respect and regard—aware of the interdependence that holds together and supports all life on our planet.
Said simply, we all need each other. And in that need we would do well to treat each other with consciousness and conscience, aware that marketing and selling has impact. Not a trivial impact. And not just dollars and cents. But the emotional, life-changing impact that remains present long after the sale is complete.
The Heart of Marketing is dedicated to you and your business as you redefine the process of selling as spiritual service and appreciate the depth of its material, communal, personal, and yes, its true spiritual value.
You will learn:
1) The difference between soft sell and hard sell marketing
2) How Selling is a Spiritual Service
3) Why soft sell marketers have such a hard time marketing and selling
4) What is the one thing a person must do to soft sell successfully
5) How soft sell marketing is the trend of the future
About Judith & Jim
Judith Sherven, PhD and Jim Sniechowski, PhD are a best selling husband and wife psychology team and the leading voice for soft sell, heart-based marketing. They produce the only Internet marketing conference for the soft sell community “Bridging Heart and Marketing”. And their Soft Sell Marketers Association is an international hub for Soft Sell training and support. Their latest book is The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009) As guest experts they’ve been on over 2100 television and radio shows including Oprah, The View, 48 Hours, CNN, and Canada AM.
Judith & Jim are committed to bringing consciousness and conscience, caring and connection into the heart-beat of commerce around the world. And with that, Judith & Jim, we welcome you to the show.
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