The four pillars of trust-building in your marketing materials.
You have done your homework, learned your skills, and honed in on the service you provide to your clients. You know what needs to happen for your clients to experience success. You know, because you’ve taken all your own wisdom and applied it to the work you do. You probably meet people face-to-face frequently and this creates relationships that last a long time.
Do you struggle to make the same kind of lasting relationships through your website and other marketing materials? It’s not so easy to do in marketing. In fact, your written marketing materials are probably slow to work and you struggle to get people to pay attention to them, let alone actually take action. It’s even harder now that consumers are educated and know what you are trying to get them to do.
As someone who provides a deeply personal service to a market that’s being “sold” to every day, you need to convince your potential clients that you aren’t just after their cash. You need to be instilling trust in every part of your marketing, from the very first piece they ever see, to the contract they send in when they agree to be your client. Clients will trust you if you develop marketing that comes from a deep, authentic place within you. It’s easiest to trust someone who stands out, is authentic, and uses marketing tactics that they actually believe in and enjoy.
That’s exactly what Kristen Beireis, Trust Marketing Expert, does! She helps her clients build trust through each piece of marketing that goes out into the world. You can build trust through your marketing too and Kristen is going to share her 4 pillars of building trust on this call.
You will learn:
- 4 places to look for trust-building in your marketing.
- Logical, easy steps you can take to increase your trust factor.
- Tips to help you organize your marketing.
- Shorten your sales cycle.
- Stop wasting time talking to clients who aren’t appropriate for your business.
The event is over…