I’m still ‘high’ from doing a free “Bring Me Your Business Challenges” group coaching call where I had people just call in and get coached. We got to work with 5 business owners, and one of the themes that came from that call inspired these blog posts.

When I asked for volunteers, one woman shared that her coaching request was around getting help in how to visualize working with so many clients. When I pushed for more clarity around this, she really didn’t want to see a huge number of people a week in her service-based business, so it didn’t make sense. It wasn’t until the questioning process lead her to say this statement that it all clicked—

“I don’t want to become what I think it will take to get all those clients in the door.”

Eureka! For this person, her mindset block was that she believed that she needed to become a very driven type-A person in order to attract anyone, and the cost of doing that seemed way too great for her. She’s very sweet and grounded in her energy, so the thought of being anything else caused her to probably sabotage her progress in a very big way.

So how do you confuse your market and lose faith in yourself? By trying to be something you are not! But almost everyone makes this mistake at some time when they are building and marketing what they do.

On one hand it’s exquisitely simple, but on the other hand it’s a very complex idea.
After working with loads of people (and with my own business) I will show you three reasons why we try to be something we are not.  Check back for the next blog post to learn why this can plague entrepreneurs and what we can do about it.