Are you doing the “spray and pray” method of marketing? Is your business suffering from the lack of a marketing strategy? Join me in this series of blog posts that will offer 7 ways to get you on the road to getting your ideal clients and having a marketing plan that works for you.

Do you “Spray and Pray?” You know what I mean. Maybe you pump out an email blast to get people to sign up for your program, then create a flyer you are leaving around town, then go to a few networking events to generate some buzz….then you pray like heck that someone shows up!

What’s the problem with that? Well, for starters, if you are scattered and jumping all around with different marketing pieces, you have no idea what did or didn’t work. Remember the old days when Chrysler rolled out about three new cars a year? The whole town came out, there was a parade and it was a BIG DEAL!

Fast forward about 50 years and now we are slammed with information, new ideas/products, and constant stimulation. It’s been said that we are blasted with over three thousand marketing messages a day. So while six years ago having the newsletter you sent out was a great idea and got lots of visibility, there is now so much competing for the ‘brain space’ of your market, that very often just doing a single mailing or marketing piece will fall on deaf ears.

You may have heard it said that it takes seven to nine exposures before someone says, “Hey…maybe I’ll give him a call.” This means that one email blast is not a marketing campaign!

Over the next few days, I’ll be outlining the antidote to “Spray and Pray” called the Plan and Persevere Method. Be sure to check back to discover tips and tricks to dramatically improve your marketing efforts.

Blessings,
Therese