There is an epidemic out there that is costing small business owners not only thousands of dollars in revenue, but more troubling is the cost of confidence, momentum, and integrity. I’m here to help solve this problem!

What’s the epidemic? The fear of being big and bold and owning all the gifts you bring to the table as a business owner. Most people go into business and spend all their time focusing on marketing, sales and getting money in the door, but they rarely stop to do the work on themselves. This is the key to mastery and also for creating a business that would really makes them happy.

The foundation for all the coaching I do comes out of my B.O.L.D™ Business Growth Formula. This blends both the inner game (mindset) with the outer game (business strategy) that when combined, create much more rapid and lasting results because it takes into account YOU and your business. Remember – as the owner, you are the business!

Let me share with you the elements of this powerful way of looking at business:

B: BLAST IT!!! We blast through the blocks, belief and barriers that are in your way
O: OWN IT!!! Own your unique vision, talent and style
L: LEVERAGE IT!!! Your time, talent and team
D: DESIGN IT!!! To serve your life, your clients, and your legacy

If I can be honest, the most ‘juicy’ work for me is in the domain of helping business owners OWN their stuff. (In fact, the word owner starts with the word own, so how fitting!)

For more tips on how to benefit from being BOLD in your business, check back in a few days for Part 2 of this series.

Blessings,

Therese

Are you doing the “spray and pray” method of marketing? Is your business suffering from the lack of a marketing strategy? Join me in this series of blog posts that will offer 7 ways to get you on the road to getting your ideal clients and having a marketing plan that works for you.

Do you “Spray and Pray?” You know what I mean. Maybe you pump out an email blast to get people to sign up for your program, then create a flyer you are leaving around town, then go to a few networking events to generate some buzz….then you pray like heck that someone shows up!

What’s the problem with that? Well, for starters, if you are scattered and jumping all around with different marketing pieces, you have no idea what did or didn’t work. Remember the old days when Chrysler rolled out about three new cars a year? The whole town came out, there was a parade and it was a BIG DEAL!

Fast forward about 50 years and now we are slammed with information, new ideas/products, and constant stimulation. It’s been said that we are blasted with over three thousand marketing messages a day. So while six years ago having the newsletter you sent out was a great idea and got lots of visibility, there is now so much competing for the ‘brain space’ of your market, that very often just doing a single mailing or marketing piece will fall on deaf ears.

You may have heard it said that it takes seven to nine exposures before someone says, “Hey…maybe I’ll give him a call.” This means that one email blast is not a marketing campaign!

Over the next few days, I’ll be outlining the antidote to “Spray and Pray” called the Plan and Persevere Method. Be sure to check back to discover tips and tricks to dramatically improve your marketing efforts.

Blessings,
Therese