I hope I’ve helped you to see over the last few posts that you CAN have the business of your dreams.  That you do have the power to make the changes that will set you on a course of victory over these traps that may have held you back.

Wrapping up the list of the money sucking mindset blocks comes #5 – which is the belief that I’m not ___________ enough to be successful. I coach a lot of coaches and other people who are service providers, and I hear this from them sometimes. It sounds like…

“I’m not educated enough”
“I don’t know how to market good enough”
“I’m not experienced enough”
“I’m not connected enough”

This one was one of my personal struggles when I started doing coaching back in the day. Partly because I have a Master’s Degree in Counseling and felt so proficient, educated, credible, and established in my old industry, that when I started something new, all my insecurities came flying up to the surface. I remember telling a more seasoned coaching all the reasons I “wasn’t enough” essentially and he looked me in the eye and said, “Give up your story…YOU ARE FULLY COOKED.” It was the first time I had considered that what I brought was valuable. And so what I did was to decide then and there that I’d figure out what more I needed to add to my skill sets and then get that so I no longer had the “but-I’m-not-enough-cuz-I-was-just-a-therapist-and-didn’t-have-a-corporate-background” crap I had been telling myself.

(The funniest part? The thing that I was feeling my “not enough-ness” around is the thing today that makes me the most unique and is what allows me to command good money for my expertise. How crazy is that!)

When I work with my clients, one of my joys is finding those places where they don’t own their value and then turn it in to the pearl that makes them unique.

The trick here, like all the other mindset traps is to first become aware of your story. Next, do the Byron Katie work or other awareness exercises to turn it around, and then “act as if” so that you begin to start breaking the patterns that keep you playing small.

I’d love to hear from you.  Post a comment or shoot me an email and let me know your mindset blocks and how this blog series has helped you.

Blessings,
Therese

In my last post, I talked about the ‘mountain’ of obstacles that interfere with you and your ability to create a profitable business. In the area of mindset the biggest leaks are between your ears! Sorry, but that’s why I always start here. It’s the thing we have power to change. These are some common themes I hear that are costing my beloved business owners buckets of cash:

“I’m not that unique…loads of people already do that.”
“What should they hire me?”
“I feel a bit like an imposter because of __________”
“I can’t charge that much, because _______(fill in the words here. It could be I haven’t been in biz long enough, haven’t gotten a degree, etc)
“If I don’t give away the farm, my customers will leave me.”
“I can’t say NO because what if that opportunity doesn’t come around again?”

Alrighty, raise your hand if you have ever said or thought one or more of these dreaded cash-killing statements. But the truth is – WE ALL HAVE! This is pretty standard stuff, particularly when you are starting out.

The biggest place we lose money is that we get in our own way. Part of it may be lack of marketing savvy, but that can be learned and added in. Most of the problems my clients bump into are because they have yet to step up and believe in their worth. When I challenge folks to raise their fees or look at the value they bring, there is a bit of gasping and gulping, but if they stick with me…they get it.

So your task is to look at those questions and keep hammering at them until you answer them in the positive. If you don’t know why someone should hire you or what makes you the best choice, ask your clients what they have gotten from you. Ask your mastermind buddies, or have a coach draw it out of you.

I just had this experience with my beloved coach, Nancy Marmolejo. When she held the space for my greatness and asked me to step up and play waaaay bigger, I must admit to more than a few moments of the gremlins in my head having a hey-day with all the reasons why she was insane! But because I do this work, I was able to notice the uncomfortable (i.e. ‘freaking out’ feelings) and just allowed them to pass while I worked my way into saying YES to her grand plans for me. You can move through it too! I would love to support you in that part of your journey.

Blessings,
Therese