If you have been following this series you can see that we start with the ‘inner journey’ marketing pieces of Positioning and Messaging and today we look at how to take our time and LEVERAGE it.

Why?  It’s two fold.  First, if you are a service provider at a certain point you will run out of hours.  So your money leaks will happen because you can’t give any more to the business. or because your time is spent on activities that aren’t bringing the big dough in.

Next, with the proper business model you can leverage your talent by finding ways to reach more people in a variety of delivery methods.  The cool part here is that this gives you much more reach and the ability to help people all over with the content you create.  So if making more money and having more time and helping more people are things that interest you…keep reading!

To leverage your time, the simplest process is to follow yourself around for 3 weeks, noting what you do.  Ok, you can literally follow yourself, but you can make lists and track where your time goes.  Next you make a decision to give yourself x amount of hours a week where you can do things like marketing or other activities designed to get you out in the world or clients in the door.

Let’s say you decide to give up the checking email portion of your business or want someone to help get your content out in the world in a bigger way than you have time to do.  Finding a VA for that would be the first step.  (And I have a great referral if you need one!  Check out Renee Charbonneau for this)

After the decision piece, you commit to how much $$ you’ll be able to invest in getting help so you can peel off some pieces that you are doing that may not make you a happy camper.  In my call next week on 5 Business Leaks That Are Costing You Confidence, Credibility, Clients and Cash I’ll be sharing some of the secrets to figuring this out in a more detailed and personal way.  Head over to that page and register so you can get the process for how to make this work for you.

The funny thing about this delegation/leverage stuff….it seems like it should be a no-brainer.  We know we need to get some support, yet I often find some mindset blocks around either asking for help, admitting that you need some, feeling like no one can ever do it just as good, or maybe even a deservability issue.  So if you have tried to outsource and haven’t been as successful as you want with it, dig in and see if there is some little voice running around in your head telling you that you are tough and can do it all yourself!  WE gotta fire that Inner John Wayne!

My suggestion to you this week is to go through the process and DECIDE that that you are going to get some support in this area.

Next post will be leveraging part 2 – how to leverage your talent.

Blessings….

Oh, and I’d love to have you hope over to my site and join my list so you can get the latest offerings, newsletters, tips, and great resources.  Click here and you’ll get  a special report about plugging the Money Leaks in your business.

In my last post, I talked about the ‘mountain’ of obstacles that interfere with you and your ability to create a profitable business. In the area of mindset the biggest leaks are between your ears! Sorry, but that’s why I always start here. It’s the thing we have power to change. These are some common themes I hear that are costing my beloved business owners buckets of cash:

“I’m not that unique…loads of people already do that.”
“What should they hire me?”
“I feel a bit like an imposter because of __________”
“I can’t charge that much, because _______(fill in the words here. It could be I haven’t been in biz long enough, haven’t gotten a degree, etc)
“If I don’t give away the farm, my customers will leave me.”
“I can’t say NO because what if that opportunity doesn’t come around again?”

Alrighty, raise your hand if you have ever said or thought one or more of these dreaded cash-killing statements. But the truth is – WE ALL HAVE! This is pretty standard stuff, particularly when you are starting out.

The biggest place we lose money is that we get in our own way. Part of it may be lack of marketing savvy, but that can be learned and added in. Most of the problems my clients bump into are because they have yet to step up and believe in their worth. When I challenge folks to raise their fees or look at the value they bring, there is a bit of gasping and gulping, but if they stick with me…they get it.

So your task is to look at those questions and keep hammering at them until you answer them in the positive. If you don’t know why someone should hire you or what makes you the best choice, ask your clients what they have gotten from you. Ask your mastermind buddies, or have a coach draw it out of you.

I just had this experience with my beloved coach, Nancy Marmolejo. When she held the space for my greatness and asked me to step up and play waaaay bigger, I must admit to more than a few moments of the gremlins in my head having a hey-day with all the reasons why she was insane! But because I do this work, I was able to notice the uncomfortable (i.e. ‘freaking out’ feelings) and just allowed them to pass while I worked my way into saying YES to her grand plans for me. You can move through it too! I would love to support you in that part of your journey.

Blessings,
Therese