Today, I’m rounding out my list of 7 Ways to Avoid Costly Marketing Mistakes. I hope you’ve had a chance to implement some or all of the others and are already seeing improved results in your marketing efforts.

6. Be Real or Be Broke. So many people try to ‘be professional’ that they end up being bland. It’s your quirks that make you unique! Be creative…don’t be afraid to show them who you are, and then people will know you are real and when you are real, you are approachable. Folks want real. They want to know that you have warts and wacky kids and that sometimes you may not want to get out of bed in the morning. Show them who you are and you’ll have a much better connection….and a better chance at serving them with your business.

7. Leverage the Power of Social Networking. There is a whole new game in town, and it is making your marketing much, much easier. Through the Social Media platforms of Facebook, LinkedIn, Twitter, and others, you are now able to establish yourself as an expert and reach people you would never have before. If you are not on these sites, make the commitment to do so. It’s not just the college kids who are connecting here. You can just go onto Facebook and search for your market and you’ll find thousand of entries. So the first thing you’ll want to do is to get yourself out there in the virtual world, exposing your market to your expertise.

Here’s the deal – marketing isn’t really that hard, but it takes a plan and practice to get it right. If you want to be successful, you will want to begin to think like a marketer! I’m here if you need some support.

Blessings,
Therese